Hundreds of drivers queued at the Asda supermarket branch in Rooley Lane, Bradford, waiting to take advantage of the misplacement of the decimal point. The bargain buying ended when staff realised that motorists were entirely filling their tanks for a price of just £4.
The cut in prices occurred at 10.30pm until 12.20am on Wednesday morning. With news quickly spreading after the error was spotted. Some motorists even brought cans and other objects so they could take advantage of the cheap prices.
A 25-year-old driver said: ”We got a tip-off from a friend saying Asda had made a mistake. Unfortunately my car is diesel but a friend went down and phoned up saying it was actually that price. So they filled up their car. They got nearly 33 litres for £4. There were cars round the block, completely out of the Asda car park and actually starting to jam the road up outside, and this was at about 11.30pm.”
”My friends just couldn’t believe that the mistake had happened. We were wondering how long it was going to last. We saw the police drive by once or twice, and they were just looking at what the jam was. In an hours time some people came across from the site, I guess they were the managers, and they said, “Look, there’s something wrong, stop what you are doing!” and they just pulled the emergency stop.”
A spokesperson for Asda revealed that human error was to blame for the decimal point blunder ”We’re well known for having the lowest prices in town, but clearly this was a mistake.”
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