The original owners of failing social networking website Bebo have been working on refreshing the website and refocusing its priorities as part of efforts to revive the website and improve the number of active users as part of a bid to save the social network from closure.
The new website was unveiled this week, and brings a range of new features onto the homepage many of which have been adopted and based on features held by rival Facebook such as comment buttons which are labeled cool, funny, sorry and OMG. They have also improve the way their news feed works, by reducing the ‘clutter’ in the existing one and giving users the opportunity to control what appears in there own feed through predictions, based on the users that they recently interacted with.
Bebo’s original owner, Michael Birch, has been working on the new design and has said the following: “There are lots of gaps in what Facebook provides. The site stays largely the same – whereas on Bebo we are going to offer users an online location they can really personalize.”
Bebo still have 110 million active users, with the average age of members being 17. The networking site has however had better days, and was sold by previous owner AOL for an undisclosed loss last year.
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