In a recent interview conducted by the gaming site Gamasutra, Sulake’s CEO Pail LaFontaine, who was appointed in September 2011 says that Sulake needs to catch up to others in the gaming market and tap into the mobile phone gaming market. This comes just over a week after the release of mobile gaming app Niko, where players can reap the rewards on Habbo from playing the game on their mobile.
Such developments come as Habbo monumentally seems to be shifting in its role as an online game, where all the action happens in the game itself. As LaFontaine states, “You’ll see Habbo as a vehicle to move audiences from online to mobile.” Basically this means that Habbo will be in a way an intermediate, where players would spend significantly less time on the client as opposed to now. According to LaFontaine, Niko was just the beginning and there would be much more to come where that came from.
To do this, LaFontaine says that Sulake needs to work with partners, “We’ll work that audience-moving loop into their gaming, and it’s an incredible lifetime value both for us and for partners. So you’ll see more partner relationships going forward.” This means more things such a recent partnership with Swedish Outfit Fabrication, which developed Niko.
In general, for Sulake such a move is a step into the future, as much of the graphics and the sprite look Habbo has at the moment are considered both old and outdated. This would allow the company to experiment more with other kinds of graphics. However, for many such a move would defeat the very purpose of the game, with the community being weakened and the main focus of Sulake’s efforts shifted. Although it is too early to predict what would actually happen, one can always speculate that Sulake is doing all it can to move Habbo and its company into the future- even if it means breaking some fundamental values that Habbo has had for the past decade. Let us know what you think by clicking ‘read more’!
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